The World's Biggest...

I was writing an article yesterday on the demise of takeover of The Body Shop, that great brand of social responsibility that has apparently slid a little from it's core values over the last few years, probably due to the genuine needs of shareholders over & above grass-roots ethics, and which is now in the clutches of cosmetics giant L'Oréal in a deal worth £625M! (because she's worth it; she=Anita Roddick, it=£140M)

And then I had this dilemma explaining L'Oréal and Nestlé...

You see, I wrote that L'Oréal was the world's largest cosmetics company and that Nestlé, part owners of L'Oréal, were the world's biggest food company... and then I wondered if I should use the same phrase twice rather than one of each to give the article greater weight for that keyphrase if people search the Internet for it...

So I hopped over to the handy Keyword Suggestion Tool which gives you the number of searches for that term, thus helping you choose for yourself from the most popular or most niche phrases or even those suggesting connotations you hadn't considered... and I entered the phrase World's Largest... hmm, only one result returned... let's try the other one... World's Biggest...

And I now realise that innocence is dead... no more looking for the world's biggest liar, world's biggest man, the world's biggest diamond or the world's biggest airplane for the Internet is a digital cesspool of filth & utter depravity...

So, being a well-mannered British boy and upstanding netizen, please don't ask me about the world's biggest boobs or the 154lb testicles, I won't know what you're talking about.